Renowned fashion designer, Jeremy Scott, is well acknowledged for his sense of humor. For him, the fashion world should be fun and fresh. With collection after collection of flamboyant and baroque designs, it’s just the kick that is needed to lighten up such a serious industry.
He plays with volumes, juggles with shapes, experiments with prints, entertains us with colour and amuses us with his outstretched imagination. Scott pushes the boundaries of being fancy dress but its all part of the fun. With florescent hamburgers, oversized bank notes, trash can hats, tape ruler trousers have left audiences gawping at his outlandish creations.
However, positive appreciation of Scott’s work is by no means unanimous. A lot people ask the question whether he is a designer or just a joke. It is speculated by some that his designs mock the female form and that his representation of femininity is somewhat unflattering—this is not the case. Scott goes so far beyond that, his signature prints and his OTT shapes convey in perfect proportion the cultural satire which form the foundations of his work.
Born in the American suburbs of Kanas City in Missouri, it wasn’t until he finished high school that he moved to New York to pursue his passion. He studied at the Pratt institute in Brooklyn to go on to do a internship at Marc Jacobs. However, he soon left for Paris with the intention to leave his mark in the no.1 fashion capital, in which he swiftly succeeded and in 1997 the Jeremy Scott label was born. He showed 10 collections over the 2 years he stayed, which all received copious amounts of press. Once satisfied in France, Scott headed back to the States where he set up his studio in Los Angeles and carried on showing collections.
“Humorous” became the mantra for his shows, and Scott is always one to put on a great show. It helps his collections in general come out strong, but add to that some drama, almost telling a story amongst each model.
These days, Scott’s client list ranges from Bjork, Kanye West, Lindsay Lohan, Kylie Minogue and Madonna. He has done collaborations with, Christian Louboutin, Swarovski, Ksubi and Adidas. His eccentric designs earned him the place at number 31 on the “The Faces” list of most important people in fashion, in 2004.
Kayne wears Linda Farrow Vintage Sunglasses designed by Jeremy Scott
This season Scott took the theatrical approach to another level paying great tribute to our favorite Disney Character, Mickey Mouse. Keeping with what he is most distinguished for: conceptual rather than wearable, Scott was sure not to disappoint. With a colour palette of reds, yellows and black, there was no hesitance to conceal the characters identity. The females had Mickey Mouse glove fringed coats, and a new interpretation of his famous red dungarees. The male models all sported adidas high-tops with the mouse’s face on the tongue: a must have for summer, if I may say so!
Check out the full collection Here
So whats in future for Jeremy Scott? Well, we are set to see another collaboration with Adidas, with a real focus on womenwears. As he quoted with objection- “Urbanwear is such a macho world.”
Well Jeremy, this is why we love you so much!
